Reflections on Driving Innovation with Jez Clark, CEO

Jez Clark • March 26, 2025

Driving Innovation in Data, AI, and the Future Workforce 

In my last quarterly update, I shared some reflections on the opportunities that 2024 has brought us and the challenges and growth that lie ahead in 2025. As we move forward, I want to share how we’re building momentum and strengthening our capabilities to meet these challenges head-on. 

2024 Was A Year of Growth, Innovation, and Investment 

This past year, our focus was clear:


  • developing new products
  • investing in cutting-edge technology
  • building internal capabilities
  • prioritising our people 

These efforts were all part of laying a strong foundation. And now, in 2025, I believe we are better equipped than ever to support our network of people and businesses with proactive, personalised, and innovative solutions. 

The Evolving Data and AI Landscape 

The data analytics market continues to grow rapidly, driven by the increasing demand for data-driven decision-making. As AI becomes more embedded in business operations , I believe we’re seeing its most common use case in automation. 

But if we want to truly unlock the potential of AI across organisations, the conversation must shift to AI literacy and training . 

There’s a growing need for:


  • corporate training programmes
  • AI-powered assistants
  • personalised learning experiences 

While some of these solutions are developed in-house and others sourced from external providers, many fall short. In my view, they often lack: 


  • innovation
  • personalisation
  • engagement
  • flexibility and real-world application

A People-First Business 

For those who know Eden Smith well, our commitment to people is at the heart of everything we do. We lead with people, both externally and internally, which was recently recognised at the British Data Awards.  

Our mission is to: 


  • upskill professionals
  • provide thought leadership
  • deliver meaningful consultancy
  • foster communities of like-minded data & AI experts

Looking Ahead to 2025 

As we step into 2025, I have one simple ask: 

Continue to support our initiatives, share your experiences, join our communities, and help us grow the next generation of talent. 

Let’s Work Together 

Want to explore how we can partner to support your data and AI journey ? 

Let’s shape the future of data, AI, and the workforce. 

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