What’s the Role of the Data Office in Modern Businesses and How to Leverage It

Nick Deveney • March 26, 2025

The data sector has matured significantly in recent years. Organisations now commonly rely on defined blueprints, playbooks, and roadmaps to support Chief Data Officers (CDOs) in developing successful and relevant data strategies. However, as the understanding and application of data continue to evolve, the role of the data office must also adapt to remain effective. 

Rethinking the Role of the CDO 

As organisations progress in their data maturity, the traditional centralised model of the data office is being challenged. Discussions within the industry, such as What’s Next for the CDO , have questioned the positioning and even the necessity of the CDO role. The shift in organisational behaviour suggests that the CDO should transition from being a centre of excellence to acting as a facilitator. Thus supporting business functions with governance, enablement, and strategic oversight. 

A Learning Theory Perspective 

The Burch Model of ‘Four Stages of Competence’ provides a useful analogy for understanding this transformation. Businesses are progressing through these stages, moving from unconscious incompetence (not knowing what they don’t know) to unconscious competence (where data proficiency becomes second nature). Our experience across multiple sectors highlights a growing trend where non-data teams are increasingly displaying conscious incompetence or conscious competence. This shift places greater demands on the data function, requiring it to provide structured guidance, governance, and training to prevent a regression into data mismanagement. 

The Rise of Data Skills in Non-Data Roles 

The demand for data proficiency is no longer limited to dedicated data professionals. Teams in finance, marketing, and other areas are integrating data capabilities into their daily work: 


  • Finance: The emergence of roles such as financial data scientists underscores the sector’s reliance on data-driven decision-making. These professionals analyse vast datasets to identify trends, forecast performance, and assess risks, ultimately driving profitability (AccountingWEB). 
  • Marketing: Data analysis skills are already essential for marketing professionals, yet a skills gap persists. A study found that 8.7% of marketing leaders feel underqualified to perform data-driven tasks effectively (Marketing Week). 
  • General Workforce: A UK government report estimates that businesses require around 215,000 roles with hard data skills beyond basic IT capabilities, illustrating the broad integration of data competencies (GOV.UK). 


How the CDO’s Role is Changing 

As data responsibilities spread across an organisation, the CDO’s focus is shifting from centralised ownership to enablement, governance, and literacy-building: 


  • Support and Governance: Modern CDOs are responsible for creating data strategies aligned with organisational goals, identifying underlying challenges, and ensuring data is treated as a valuable asset. A key part of this role is fostering a culture where data-driven decision-making is embedded in everyday business practices (DDaT Capability Framework). 
  • Capability Building: The CDO now plays a critical role in raising data literacy across all functions. By providing training and governance frameworks, they help non-data teams develop the necessary skills to work confidently with data (DDaT Capability Framework). 


Data is officially a business asset! 

The formal recognition of data as a business asset signifies a transformative shift in how organisations perceive and utilise their information resources. This evolution underscores the necessity for businesses to strategically manage data, akin to traditional assets like capital and property.​ 


Implications for Data Management: 

  • Strategic Asset Management: Viewing data as a strategic asset compels organisations to implement robust data governance frameworks. This approach ensures data quality, security, and accessibility, facilitating informed decision-making and operational efficiency. ​ 
  • Valuation and Investment: Assigning tangible value to data enables companies to assess its contribution to overall worth, guiding investments in data infrastructure and analytics. This valuation process supports informed decisions on resource allocation and potential monetisation strategies.


Implications for Business Operations

  • Enhanced Decision-Making: Recognising data as a valuable asset promotes its integration into strategic planning, leading to more accurate market analyses, customer insights, and operational improvements.​ 
  • Competitive Advantage: Effective data utilisation can differentiate a company within its industry, fostering innovation and personalised customer experiences.​ 
  • Risk Management: Proper data management mitigates risks associated with data breaches and regulatory non-compliance, safeguarding the organisation's reputation and financial stability.​ 



In short, acknowledging data as a business asset necessitates a strategic approach to its management and utilisation. This will unlock significant value and fostering sustainable growth.  ​ 


The Organisational Impact of Data Decentralisation 

As data capabilities spread throughout the business, organisations must embrace a cultural shift to maximise the value of data: 


  • Empowerment: Employees at all levels need access to data skills to make informed decisions and drive innovation. 
  • Collaboration: A well-structured data function fosters collaboration between data specialists and other departments, ensuring seamless integration of data-driven initiatives. 
  • Compliance: With wider adoption of data usage, strong governance frameworks are essential to ensure regulatory compliance and mitigate risks. 


Conclusion 

The modern data office is no longer just a centre of excellence. It’s a crucial enabler of business-wide data competency. As data literacy becomes a standard requirement across industries, the CDO must pivot. Leaders should move towards a role that supports, governs, and nurtures a data-driven culture. Organisations that successfully make this transition will be best positioned to harness the full potential of their data assets and maintain a competitive edge in our data-driven economy. 

By Christa Swain October 17, 2025
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This funnel tracks the potential , captured , and realised value of data initiatives, surfacing where value is lost - whether through data quality issues, resourcing gaps, or lack of adoption. The goal? To create a shared understanding of data value across the organisation, linking it directly to strategic and commercial outcomes. This is data not as “back office plumbing” - but as a driver of growth. Case in Point: Reinvention in Retail A real-world example brought the principles to life. A Romanian retailer - Profi - facing stagnant digital performance, shifted from risk avoidance to experimentation: Deployed Azure AI and revamped its digital app to promote bundled meal purchases. Leveraged ChatGPT and Midjourney to rebrand a wine range - from ideation to market in weeks. Result: 50% increase in basket size and repeat purchases , and a £100m uplift in company valuation in under a year. This was data as a commercial engine , not an IT project. Overcoming Cultural and Structural Barriers The conversation turned candid on risk aversion - especially in regulated industries. Many leaders default to compliance-driven, process-heavy approaches, making bold transformation nearly impossible. Key reflections: Too many leaders rely on anecdotes over analytics. Data teams are often pigeonholed into reporting functions, rather than driving strategy. Transformation requires assertive data leadership at the top table. “Stop being the data guy. Be the business transformation leader.” Speaking the Language of the Board Data initiatives fail to resonate at the board level when they are framed in tech-speak. 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Call to Action for Data Leaders The event closed with a clear mandate for those shaping the future of their organisations through data and AI: ✅ Reframe your role from data manager to transformation leader . ✅ Speak in the language of commercial outcomes. ✅ Challenge risk avoidance with predictive-by-design models . ✅ Experiment fast, prove value, and scale boldly. ✅ Build data value thinking into the fabric of the organisation. As one participant noted: “Risk and performance are two sides of the same data.” What’s Next A heartfelt thank you to our speakers Kate Sargent and Eddie Short, our event sponsors - Cloudaeon - , and everyone who contributed their insights. The Winter Party returns on 20 November 2025 - a festive gathering, in London, and an opportunity to continue these conversations. 📩 If you’d like to be part of the next Data Leaders Executive Lounge, register your interest at Eden Smith.
By Christa Swain October 17, 2025
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Two green circles display 29% and 71% against a circuit board backdrop.
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