LAB Exchange Programme & Speakers
Data, AI & Transformation
Cross-Functional Lightening Talks & Hot Topic Panels that will get your juices flowing!
Our Community of Speakers
"Our community is the heart of Eden Smith. The leaders, speakers and innovators within it are the reason our story continues to grow. Every event, discussion and opportunity begins with the people who generously share their experience, challenge convention and help others thrive."
Matt Smith, Co-Founder & CRO
Ryan den Rooijen
MD AI & Monestisation at Currys
Mai Fenton
Portfolio Chief Marketing Officer & NED
Robbie Priddle
Head of Data Strategy & Transformation at Specsavers
Geoff McGrath
Former MD & Chief Innovation Officer at McLaren [F1], CEO at P1 Performance by Design
Ed Hornby
Former Head of Digital Transformation Delivery at The Premiere League
Lee Fulmer
Head of Data
Canada Life Re
Ela Osteberger
Director of Experimentation & Measurement at Booking.com
Stylianos Taxidis
Gobal Director of Data & AI at the
CV Library
Omid Shiraji
Portfolio Chief Information Officer | Non-Executive Director | Advisor | Founder
Rosanne Werner
Chief Executive Officer
XclerateIQ
Nicholas Deveney
Director of Consulting
Eden Smith
Kumutha Swampillai
Head of AI Solutions & Engineering
WPP
Erik Schwartz
Founder
TheAIExpert.ai
Liz Henderson
Book Author & Board Advisor
Be the Business
Vindy Hansra
Digital Productivity Programme Lead (Independent)
Barnet Council
Dru Patel
Data Lead
The Football Association
Jez Clark
Co-Founder & CEO
Eden Smith
Darren Mann
Director of Customer & Digital Services
Cambridgeshire County Council
LAB Exchange Programme
1pm-6pm
A different kind of leadership event.
The LAB Exchange brings together a curated community of cross-functional leaders who are shaping the future of data, AI and transformation. Expect fresh perspectives, challenging conversations and practical insights from beyond the usual conference circuit.
No sales pitches. No echo chamber. Just honest discussion, diverse experiences and meaningful connections built throughout the day and, into the evenings Winter Party!
Making AI Change Land
Keynote Briefing: Ela Osteberger
Director of Experimentation & Measurement at Booking.com

Why Great Transformations Die in the Boardroom
Operator Briefing: Mai Fenton
Portfolio Chief Marketing Officer & NED at How & When

Inside Sport's Data and AI Revolution
Exchange Session:
- Host: Nicholas Deveney
- Dru Patel - Data Lead at The Football Association
- Ed Hornby - Former Head of Data Transformation at the Premier League
- Geoff McGrath - Former Chief Innovation Officer at McLaren F1

From Pilot to Profit: Driving Measurable Value in AI Transformation
Operator Briefing: Sami Rahman
Head of AI Strategy & Solutions at DataArt

Making Transformation Stick in Local Government
Exchange Session:
- Host: Omid Shiraji - Portfolio Chief Information Officer | Non-Executive Director | Advisor | Founder
- Vindy Hansra - Digital Productivity Programme Lead (Independent) at Barnet Council
- Darren Mann - Director for Customer & Digital Services at Cambridgeshire County Council
- Melanie Rose - Director of IT and Digital Services at Islington Council

Moving from Experimentation to value realisation
Exchange Session:
- Host: Lee Fulmer - Head of Data at Canada Life Re
- Lindsay Parry - Director at Perry Strategic Finance
- Stylianos Taxidis - Global Director of Data & AI at the CV Library
- Liz Henderson - Executive Advisor & Chief Architect at Capgemini

Transformation at Scale: The Specsavers Story
Operator Briefing: Robbie Priddle
Head of Data Strategy & Transformation at Specsavers

AI at Startup Speed: Can Enterprises Keep Up?
Fireside Exchange: Rosanne Werner & James Adams
Rosanne Werner - Data & AI Culture & Mindset CEO XcelerateIQ
James Adams - People & Talent in Venture Capital

Agentic AI & the Future Operating Model
Exchange Session:
- Host: Erik Schwartz - Founder at TheAIExpert.ai
- Kumutha Swampillai - Head of AI Solution Consulting & Engineering at WPP
- Raluca Crisan - Co-Founder &CFO at ETIQ
- Alex Moseman - Managing Consultant at PA Consulting

Delivered, Not Captured. The Real Question of AI Value
Keynote Briefing: Ryan den Rooijen
MD of AI & Monetisation at Currys




























