In an AI World, People Still Make the Difference

Jez Clark • June 25, 2025

The Rise of AI and a Call to Action

In my last article I wrote about how our own human intelligence, coupled with power skills, can allow us to compliment and get the most from the world of emerging technology. 


However, the more I read and observe how AI is being used across industries, the more I feel compelled to issue both a warning and a call to action. Now, more than ever, we all - individuals and organisations alike - have a duty to nurture the next generation of talent, consultants, and digital professionals. 


Redefining Entry into Industry 


We must create meaningful pathways into industry and invest in training that develops not only technical expertise but also the human skills that AI cannot replicate. 

As we transition, resilience and adaptability are key skills to look for and nurture in your talent whilst reducing fear and taking the lead in reshaping - and communicating - the opportunities AI creates for early-career professionals is the responsibility of our leaders.


Consulting in a Time of Volatility and Automation 


This year has seen continued volatility across sectors, with consulting firms being asked to do more with less - deliver innovation, improve efficiency, and solve complex problems within tighter budgets. 

Clients are demanding tailored, high-impact solutions, often rooted in data, AI, and advanced analytics. 


Using AI as a Tool, Not a Crutch 


Many companies like ours have embraced AI as both a tool and a catalyst. We've invested in capabilities that help us drive smarter decision-making, automate routine processes, and unlock new business models for our clients. 

But while AI has undoubtedly made us more efficient, it has also forced us to rethink the role of human insight and emotional intelligence. 


The Risk of Losing Core Human Skills 


If we’re not careful, we risk losing some of those core soft skills such as critical thinking, creativity, and interpersonal communication. 

 
AI is not capable, in my opinion, of understanding people, culture, and the impact of change - factors that ultimately pave the way through complex transformation. 


Meeting New Customer Expectations in the AI Era 


As a small consultancy, we are seeing a very different set of expectations from our customers -driven by the rise of generative AI and automation, and with it, a rise in the “art of the possible.” 


Human-Centric AI: Making It Make Sense 


So, what’s the answer? 
In my view, we must focus on higher-impact, human-centric AI solutions. That means helping our customers and communities of people to
Make AI Make Sense.
We are focusing on ethics, efficiency, and empathy in the team’s we engage with. 


Challenging Tech for Tech’s Sake 


We’re trying to have conversations where we question tech for tech’s sake.
Let’s make it meaningful - and frame all conversations through the lens of transformation and the impact it will have on people. 


Leading with Understanding, Not Just Technology 


By leading with understanding - not just technology - we can highlight case studies where success hinges on human connection rather than algorithms. This is best delivered through workshops that emphasise soft skills as essential to achieving outcomes, with technology supporting the process rather than driving it. 


Putting People First: The True Competitive Advantage 


As a nimble business with PEOPLE at our core, we’re committed to supporting the next generation of talent and contributing to the wider conversation. We believe this approach will help cut through the noise and ground AI’s role in real-world impact. 


The Real Lesson: People Still Make the Difference 


What I’ve personally learned over the last six months is this: no matter how much AI automation we implement, it’s not what sets us apart in the data & AI space.
Our success still lies in our ability to put people first, build relationships, and get to the heart of challenges - online or, even better, face to face. 


A Collective Focus on Community and Connection 


That’s where we will continue to focus our time and efforts for now. Hopefully many of you will agree and we can all support each other in the continuation of building great communities that share challenges and successes in a safe environment. 


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