Executive Summary - Leading Transformation Through Data, AI and the Customer

2.      Shruti Ahuja 

Next up was Shruti Ahuja, who discussed her takeaways from transformations that she’s been a part of. 

Shruti discussed the importance of setting up the foundations of a transformation correctly and stressed the importance of not being worried about sitting in a foundational stage for too long- this is where everything is built from, and to scale, this base has to be strong. She also brought up the importance of people in transformation and the strength that comes with empowering them because, at the end of the day, “AI cannot replace human judgment.”

Some great discussions came from this session, with delegates discussing how they can apply the lessons Shruti learnt to their own transformations.

3.      Naureen Mohammed

Our final speaker of the morning was Naureen Mohammed, who gave us a mini workshop on the customer lens and AI. 

Naureen began by stressing the importance of becoming a business that is looking at how AI can and will impact the future. Pulling on her experiences of when people thought the internet wouldn’t impact marketing, Naureen made sure we understood that the tsunami of change towards AI is coming, and it’s coming quickly. 

We then explored the roles of LLMs and how consumerism is changing as people are now asking LLMs for their advice on what to buy, with Naureen expecting that in the near future, LLMs will begin buying stuff for us.

Naureen got us in groups to ask different LLMs to give us recommendations on a product to see how different the answers can be, and the overall takeaway was that we cannot yet rely on LLMs for one definitive answer – yet.

Wrapping it up

The feedback from this event has been incredible, and it has been rated our best event yet, with a rating of 4.94 stars🌟, and the reviews are all so positive 

“I found it useful to see how many of the challenges are common across industries, despite the different contexts”

“The event was great; I had a really good time and found the speakers and the topics were engaging and informative”

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