Driving Better Bus Performance Through Data

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Metroline Manchester logo in red and black text on a white background

About this project:

Discover how data-driven analysis helped Metroline Manchester uncover opportunities to optimise bus routes and improve network performance.

"The breadth of industries, sectors and types of organisations that we work with means that we're able to place students aligned to your business goals, mission and values"


Marie May

Head of Nurture


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Executive Summary

AI Predictive Model | Forecasting

Objective:
Identify underperforming bus routes, understand the causes of poor performance and uncover practical opportunities to improve network reliability and efficiency.


Solution:

Combined data analysis, operational observations and stakeholder insight to assess route performance, identify trends and develop evidence-based recommendations.


Results:

Provided clearer insight into route performance, strengthened data-driven decision-making and identified opportunities to improve operational performance and customer outcomes.



Metroline Manchester operates over 230 bus routes across four depots as part of the Bee Network in Greater Manchester. Since commencing operations in January 2025, the business has focused on delivering reliable and punctual services whilst continuously improving network performance. 



One of the key challenges faced by the business is identifying the root causes of poor performance across a large and complex network. Whilst large amounts of operational data are available through Ticketer and other systems, converting this information into actionable insights that support service improvements can be difficult and time-consuming. 


The business needed a structured approach to identify the worst-performing routes within each depot, understand the operational and financial impact of poor performance, and determine whether practical, cost-neutral improvements could be made. There was also an opportunity to improve the way performance interventions and service curtailments were assessed, ensuring decisions taken by controllers and performance teams could be measured against both business outcomes and customer impact. 


The challenge required a combination of data analysis, operational understanding and real-world observation to identify meaningful opportunities for improvement and support future service development. 


Identifying the barriers to better network performance

Client Testimonial



"The Nurture Programme has provided a valuable opportunity to combine fresh analytical thinking with real operational challenges. The project supported our ambition to better understand network performance, identify improvement opportunities and strengthen data-driven decision making across the business. The student demonstrated a proactive approach, strong analytical capability and a genuine willingness to understand the complexities of operating a large public transport network. I would highly recommend the Nurture Programme to other organisations seeking meaningful project outcomes while helping develop future talent." 


Rob Pycock 
Network Performance Manager
Metroline Manchester